Taking A Logical Approach To SEO

Whether your website is brand new or has been running for a while, SEO must be a key part of your marketing efforts. The problem is that, while many website owners know this, when it comes to taking action, they do so in an unorganised, and illogical manner. The result is all their efforts bring no results, they grow frustrated, and end up abandoning SEO as ‘something that doesn’t work’.

How wrong they are, and if they only took a more thoughtful approach to SEO for the same, or even less, effort, they may have seen the results they were looking for.

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5 Performance Metrics To Measure Your SEO Success

If you have taken steps to improve the SEO of your website then you have done more than a lot of your competitors will. This gives you an advantage, however, only by measuring specific performance metrics can you ensure that your SEO efforts are bearing fruit. Again, this is where many website owners miss out, whereby they have SEO tactics in place but have no idea whether they are having a positive effect on their business.

#1 Traffic Levels

The first, and most obvious measure, is the amount of organic traffic that is visiting your site. Note, that we say organic, which is free traffic from the search engines, and not traffic generated by PPC campaigns. Using a tool such as Google Analytics will allow you to track whether your SEO efforts are generating the desired increase in traffic.

One point to note here is that SEO does not generally result in an overnight spike in traffic so you should track your traffic levels over a period of a month or so to get the full picture.

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Simple On Page SEO Tactics

Of all the vast number of elements within SEO which exist, the ones you have the most control over are those which pertain to your own website. This is often overlooked as business owners head out into the internet seeking to create backlinks from every conceivable location.

However, if they focused closer to home, they could give their SEO a boost simply by implementing a few simple tactics which can help rankings and in turn increase traffic.

The first needs to be done before the website exists, and that is to obtain an optimal domain name. Always go for a dot com if it is still available, and if it isn’t, try dot net or dot org.  If your business is only going to target within your own country then a country extension such as .au for Australia or, .co.uk for the United Kingdom is perfect.

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Why Your Web Hosting Can Impact On Your SEO

Of all the elements that get measured, tweaked, enhanced and improved to make sure a website’s SEO is as good as it can be, there is one that very rarely gets mentioned, and that is the site’s web hosting. We are not talking about specific companies as it unlikely any one brand of hosting company will influence your site’s ranking. However, the performance of your web hosting service in three crucial areas can affect your site’s ranking positively if it is up to standard or negatively if it is not.

Physical Location

This is of particular interest to you if your business targets customers locally in terms of the country you live in, rather than across the entire internet. For example, let’s say your business is located in Melbourne, and your customer base is anyone who lives in Australia. When someone in Australia searches for one of your keywords, the search engines are more likely to display websites of Australian businesses, but only if they are hosted there.

The search engines can do this by checking the IP address of the site, which tells them where the hosting servers are located. With this knowledge, if your business is country specific it would make sense for you to select a web hosting company that can offer to host your site on servers located in the country of your choice.

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Why Research Is Essential In Digital Marketing

Without a doubt, one of the most difficult aspects of digital marketing is attracting targeted traffic to your website. No matter how brilliant your product is, and how stunning your website looks, if nobody visits they’d as well not being there in the first place. Even if your home page is the best-crafted sales letter any copywriter has ever written, without eyes to read it, the words are wasted. That is why traffic is held at such a premium on the internet.

One of the most effective ways that an online business can attract traffic is by operating within a clearly defined niche. By doing so, that business doesn’t need to take a scattergun approach to attracting traffic and focusses its efforts on attracting only those people who have shown to have an interest in the niche in which they operate.

The first advantage of staying within a niche is you can determine where people attracted to that niche visit online. For example, let’s say you were setting up a business which is going to target beginner copywriters. By doing some simple research you could find a whole host of places online where people interested in learning copywriting would visit.

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3 Tips To Make Your Branding On Social Media More Effective

Social media is all around us and it is not going away. In fact, its influence on our lives is only going to increase as its use becomes more widespread both in terms of the number of people on social media and the ways it can influence them. This is an important fact to understand if you want to improve the branding of your business.

Here are three simple but effective tips that if followed, will help you to brand your business correctly using social media.

#1 Keep Everything Organised

There are countless examples of business owners setting up multiple social media accounts and profiles only to lose track of what they have posted, not remember what their login details were, and even forget what social media platforms they had joined. This is not the way to implement a social media campaign, especially if its purpose is to brand you as a trusted and reliable business.

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