Should I Write Regular Blog Posts For My Removalist Website?

Removalist WebsiteWebsites are essential in the modern world of business. If you don’t have a website for your small business, the chances are that you’re missing out on a significant amount of potential business. Websites are especially important for people like Removalists Perth who rely on regular new customers.

However, there’s no point creating a website that no one can find. It’s therefore important to do whatever you can to make sure that your removalist company’s website appears high in the Google search results for relevant search terms.

Creating regular blog articles for your removalist website is one of the best ways to drive new traffic from both social sources and search engines. Here’s why:

High Quality Content Will Rank Well

The key to achieving a high local search engine ranking is creating high quality, keyword optimised content. Sure, you should definitely write a blog every week (or even more often), but it’s actually not this simple. The first thing you should do is spend a bit of time researching the types of keywords or phrases people use when they’re looking for a removalist in your area.

Once you’ve identified important keywords, you need to work them into your content in a natural sounding, free flowing manner. Don’t stuff keywords where they don’t belong, because Google has started to value content that brings value to the reader more than content that is full of irrelevant keywords.

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4 Tips For Improving Your Search Engine Rankings

Search Engine RankingsThe online space is extremely competitive when it comes to family lawyers and law firm marketing. Some family law firms such as Family Lawyers Perth are willing to pay hundreds of dollars per lead in the hope of landing new high paying clients. This can leave smaller firms who don’t have the same marketing budget with few digital marketing options.

This is where search engine optimisation, or SEO, comes in useful. SEO is one of the most underutilised, underrated digital marketing techniques in the online law space. It involves optimising your website so that you appear high in the organic search rankings for keywords and phrases that are relevant to the services you offer. If they work smart, small firms can compete with big firms in terms of SEO without having to exceed their comfortable marketing budget.

Here’s 4 tips to help you get started:

  1. Focus On Creating High Quality Content, Rather Than A Lot Of Content

You’ve probably been told or heard someone say that ‘content is key’ when it comes to SEO. This isn’t quite true. In the past, all content may have been seen as equal by the search engines, but this has changed in recent years.

Now, search engines like Google have the ability to identify and differentiate between high quality content that brings value to the reader and poor quality content that offers little. They will give preference to sites that bring value, which means that high-quality content is essential.

  1. Break Up Your Content

Using header tags and images can help search engines identify the subject of your content. Make sure that you include keywords in at least some of your headers, and make sure that you use alt tags to describe your images. Headers and images can also help break up your content, making it easier to skim and improving the user experience.

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Why Should You Employ a SEO Expert For Your Law Firm?

SEO Expert For Your Law FirmSearch engine optimisation, or SEO, is essential for any business that wants to be successful in the online space. If you run a law firm such as Lawyers Perth or otherwise employ a team of lawyers, you need to make sure that you’re doing everything you can to rank highly on the search engine results pages for relevant keywords.

For example, if someone in your area searches for ‘criminal lawyers in [your city]’, then you want your website to appear at the top of the search results. Making this happen requires a lot of time, effort, and SEO experience. This means that you should consider employing SEO Perth as your SEO expert for your law firm, as they will have the knowledge and experience required to make sure that you rank highly.

Some of the other benefits associated with using a SEO expert include:

They Will Know What They’re Doing

Trying to optimise your website on your own can work, but it will take you hours of research to build even a basic knowledge of SEO. On the other hand, SEO experts with proven experience will know exactly what they’re doing and how to get the best results. They will have the skills required to boost your site’s rankings, and they should be able to make you appear within the top couple of results for a range of keywords.

Note that you should be very careful when you’re choosing an ‘expert’, as a lot of people who claim to have experience don’t have any more SEO knowledge than you or me. Find someone who has a proven track record, who can back up any claims about their knowledge and experience, and who can provide references from previous or existing clients.

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Why SEO Levels The Playing Field for Small Businesses

SEO LevelsOne of the biggest positives of SEO is it gives small businesses the opportunity to compete with larger businesses in terms of search engine rankings. It will often be the case that a specific keyword phrase that a small business has optimized for, will have been forgotten by a giant within that industry, and the smaller one appears higher in the ranking for that search.

One of the biggest levellers is no matter how small your budget is you can still optimise your website because SEO is very cost effective. Naturally, the big players will have huge marketing budgets, but the vast majority of that budget will be in relation to paid advertising, both offline and on.

When it comes to SEO, the majority of the tasks that need to be undertaken can be learned for little or no cost, and the actions thereafter require very little in the way of a budget. You might hire someone to write content or to do some research in terms back-linking opportunities, but you could just as easily do these yourself. The cost now is your time instead of money, but for many small business owners, this is the way it must be done until their revenue reaches a certain level.

The opportunities that SEO offers for smaller local businesses is huge, and this has increased greatly, due to some of the changes Google has made to its ranking algorithms. Its Hummingbird update gave local businesses a ranking boost if they had certain factors optimized on their website such as name, address and telephone numbers. Being listed in local directories is also seen by Google as a positive.

A large, nationwide business is likely to target mostly broad, generic keywords and generally not concern themselves with the location of the person searching. By targeting and optimising for keywords which also include local cities, towns, districts and boroughs, small businesses who only wish to target local customers will often outrank these huge household names.

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Outsourcing Your Website SEO Properly

SEOThe ability to carry out effective SEO to increase the ranking of your website might be something you desire, but for many reasons, it might not be possible for you to do this yourself. There could restrictions on your time, you may not fully understand what is required, or you simply do not wish to divert your focus away from the other activities that your business requires you to do.

When any, or all of these come into play, but you still want your website to rank higher, it is time call in the services of an experienced SEO consultant such as SEO Perth. Before going any further, we need to discuss the differences between the two.

An SEO consultant is an individual who has expertise in search engine optimisation and has the tools and the skills to help improve the ranking of your website. They can be found in many places online such as their own website, or from freelancing websites like Upwork. You will even find SEO consultants on Fiverr.

It’s at this point you need to consider the size of budget you have available to hire an SEO consultant and then assess at what level this allows you to employ one. Obviously, someone on Fiverr is going to be a lot cheaper than one who has their own site and works for individual clients for a fee which can run to several hundred dollars.

If your budget is tight then cheaper freelance consultants will still be able to give you sound SEO advice, and they can produce positive results. It may worthwhile hiring one with good reviews and feedback to see what difference they make to your rankings. Bear in mind, freelancers on Upwork and Fiverr, rely heavily on their feedback and satisfaction ratings, so they will be very highly motivated to produce good results for you.

For those consultants with a premium service and premium price to go with it, it is imperative that you seek out testimonials and reviews from their past clients. If they are as good as they claim to be, they should have no issue with you contacting one or two of these clients to confirm their ability to produce results.

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Taking A Logical Approach To SEO

SEO PerthWhether your website design is brand new or has been running for a while, SEO must be a key part of your marketing efforts. The problem is that, while many website owners know this, when it comes to taking action, they do so in an unorganised, and illogical manner. The result is all their efforts bring no results, they grow frustrated, and end up abandoning SEO as ‘something that doesn’t work’.

How wrong they are, and if they only took a more thoughtful approach to SEO for the same, or even less, effort, they may have seen the results they were looking for.

The first task in most plans is to assess where you are at and then decide what actions you need to take. This applies as much to SEO as it does to any other field. Therefore, what you must do is carry out an SEO audit of your website. This can identify issues such as, on-page SEO which may be missing, quantify both the amount and the quality of backlinks to your site, and highlight other useful data and feedback. Armed with all this information you can then map out a systematic approach to putting right what is wrong, and making other improvements to the SEO of your website.

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5 Performance Metrics To Measure Your SEO Success

Performance MetricsIf you have taken steps to improve the SEO of your website then you have done more than a lot of your competitors will. This gives you an advantage, however, only by measuring specific performance metrics can you ensure that your SEO efforts are bearing fruit. Again, this is where many website owners miss out, whereby they have SEO tactics in place but have no idea whether they are having a positive effect on their business.

#1 Traffic Levels

The first, and most obvious measure, is the amount of organic traffic that is visiting your site. Note, that we say organic, which is free traffic from the search engines, and not traffic generated by PPC campaigns. Using a tool such as Google Analytics will allow you to track whether your SEO efforts are generating the desired increase in traffic.

One point to note here is that SEO does not generally result in an overnight spike in traffic so you should track your traffic levels over a period of a month or so to get the full picture.

#2 Conversion Rate

Ultimately you want visitors to your website to take action, which might not always necessarily be to buy something. Often it may be that you want them to sign up for a webinar, or give you their email address in return for a free report. Regardless of what the desired action is, you should track the rate at which visitors ‘convert’ by taking that action.

This can indicate the quality of the traffic coming to your site, or whether there needs to be an improvement in terms of the website’s sales copy or call to action. The levels of conversion have a direct correlation to the amount of revenue a site is generating, which in turn influences the budget available for SEO resources in the future.

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Is Google Adwords Marketing Useful?

Digital MarketingWhen used correctly, Google Adwords has the power to make a business more successful in a short time. It is just that a lot of people don’t know about it. It makes people wonder whether or not Google Adwords marketing is worth the investment.

You see, the world of marketing has changed since Google Adwords came along. It’s the platform which transformed the game altogether.

It is by far one of the most effective advertising platforms right now.

This is the kind of advertisement platform which businesses of all sizes can use to become successful.

All the companies finding success by using Google Adwords have one thing in common: They want to reach a large number of people to sell their services and products online.

When it’s properly used, Google Adwords marketing can send the word about your business to exactly the people you need.

Here’s a look at some of the reasons why Google Adwords marketing is useful.

Increased Leads

When Google Adwords marketing is done right, it can lead to a lot of sales. Google Analytics is a tool which is ideal for generating leads. If you set up your Adwords marketing campaign using data from Analytics, you can send highly targeted leads to your online platform.

Adwords marketing allows you to focus right on the people looking for what you have to offer.

This could be anything from goods or services. Using the data from Google Analytics, you can tweak your marketing campaign to drive more traffic and generate more leads.

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Simple On Page SEO Tactics

On Page SEOOf all the vast number of elements within SEO which exist, the ones you have the most control over are those which pertain to your own website. This is often overlooked as business owners head out into the internet seeking to create backlinks from every conceivable location.

However, if they focused closer to home, they could give their SEO a boost simply by implementing a few simple tactics which can help rankings and in turn increase traffic.

The first needs to be done before the website exists, and that is to obtain an optimal domain name. Always go for a dot com if it is still available, and if it isn’t, try dot net or dot org.  If your business is only going to target within your own country then a country extension such as .au for Australia or, .co.uk for the United Kingdom is perfect.

Still with domains, it is always best to have a domain that matches the keywords you want to target. Google has reduced the power that an exact match domain gives your site, but testing shows it is still a positive in terms of your website’s SEO.

Next, we come to the title of your website, which is the text people can see at the top of their browser when they land on your site. Google’s algorithm reads the title of sites as part of their understanding of what it is about so placing one or two important keywords in your title is always recommended. For example, if your company sells accounting software the title could be ‘Domainname.com – Accounting software for Small Business’.

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Why Your Web Hosting Can Impact On Your SEO

Web hostingOf all the elements that get measured, tweaked, enhanced and improved to make sure a website’s SEO is as good as it can be, there is one that very rarely gets mentioned, and that is the site’s web hosting. We are not talking about specific companies as it unlikely any one brand of hosting company will influence your site’s ranking. However, the performance of your web hosting service in three crucial areas can affect your site’s ranking positively if it is up to standard or negatively if it is not.

Physical Location

This is of particular interest to you if your business targets customers locally in terms of the country you live in, rather than across the entire internet. For example, let’s say your business is located in Melbourne, and your customer base is anyone who lives in Australia. When someone in Australia searches for one of your keywords, the search engines are more likely to display websites of Australian businesses, but only if they are hosted there.

The search engines can do this by checking the IP address of the site, which tells them where the hosting servers are located. With this knowledge, if your business is country specific it would make sense for you to select a web hosting company that can offer to host your site on servers located in the country of your choice.

On the other hand, if you sell products to anywhere in the world, such as digital downloads, then it would be wise to host on servers located in the country with your biggest markets. Normally this would be the USA, but that may differ depending on the products or services you sell.

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Why Research Is Essential In Digital Marketing

Digital MarketingWithout a doubt, one of the most difficult aspects of digital marketing is attracting targeted traffic to your website. No matter how brilliant your product is, and how stunning your website looks, if nobody visits they’d as well not being there in the first place. Even if your home page is the best-crafted sales letter any copywriter has ever written, without eyes to read it, the words are wasted. That is why traffic is held at such a premium on the internet.

One of the most effective ways that an online business can attract traffic is by operating within a clearly defined niche. By doing so, that business doesn’t need to take a scattergun approach to attracting traffic and focuses its efforts on attracting only those people who have shown to have an interest in the niche in which they operate.

The first advantage of staying within a niche is you can determine where people attracted to that niche visit online. For example, let’s say you were setting up a business which is going to target beginner copywriters. By doing some simple research you could find a whole host of places online where people interested in learning copy writing would visit.

  • Forums dedicated to copywriting
  • Facebook pages of famous copywriters
  • Facebook groups where all the members share copywriting tips
  • YouTube Channels which teach copywriting
  • Blogs on sites where copywriting is the main topic

There will be many more but just these five alone can give you a huge amount of information relating to the audience that you hope to attract.

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3 Tips To Make Your Branding On Social Media More Effective

Social MediaSocial media is all around us and it is not going away. In fact, its influence on our lives is only going to increase as its use becomes more widespread both in terms of the number of people on social media and the ways it can influence them. This is an important fact to understand if you want to improve the branding of your business.

Here are three simple but effective tips that if followed, will help you to brand your business correctly using social media.

#1 Keep Everything Organised

There are countless examples of business owners setting up multiple social media accounts and profiles only to lose track of what they have posted, not remember what their login details were, and even forget what social media platforms they had joined. This is not the way to implement a social media campaign, especially if its purpose is to brand you as a trusted and reliable business.

First, you need to keep a record of the sites you are joining, the links to your profiles, and your log in details for each one. A simple spreadsheet can be set up to achieve this. Thereafter, use the spreadsheet to keep track of what you are posting and when. This way when you get any interactions on each social media site, you know which posts they relate to, and can respond in the most appropriate way.

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What Social Media Platforms Should I Be Using To Promote My Law Firm?

Promote My Law FirmSocial media is one of the most powerful marketing mediums for law firms such as Lawyers Perth throughout the world. It allows them to engage with potential clients, to share relevant and interesting information, and to potentially increase the size of their client base.

Engaging with people on social media is essential in the modern world of law firm marketing. You want your name to pop into people’s heads when they need a lawyer, and you need your firm to become familiar and memorable for this to happen.

Social media allows you to do exactly this. However, a lot of law firms aren’t sure exactly what social media platforms they should be using. This has led me to put together this guide to the best platforms that all lawyers should definitely be using to promote their firms.

Facebook:

A huge percentage of the world’s population uses Facebook almost daily, especially in Western countries. If you run a law firm, then building a community on Facebook is absolutely essential. Start by creating a business page and linking it to your website. Post engaging, interesting content that people can relate to. Run competitions to build your page audience, and share content from other interesting pages. Have a look at what successful competitors are doing and try and build on this where you can.

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