2017

Logical Approach To SEO

Taking A Logical Approach To SEO

Whether your website design is brand new or has been running for a while, SEO must be a key part of your marketing efforts. The problem is that, while many website owners know this, when it comes to taking action, they do so in an unorganised, and illogical manner. The result is all their efforts bring no results, they grow frustrated, and end up abandoning SEO as ‘something that doesn’t work’.

How wrong they are, and if they only took a more thoughtful approach to SEO for the same, or even less, effort, they may have seen the results they were looking for.

The first task in most plans is to assess where you are at and then decide what actions you need to take. This applies as much to SEO as it does to any other field. Therefore, what you must do is carry out an SEO audit of your website. This can identify issues such as, on-page SEO which may be missing, quantify both the amount and the quality of backlinks to your site, and highlight other useful data and feedback. Armed with all this information you can then map out a systematic approach to putting right what is wrong, and making other improvements to the SEO of your website.

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By SEO Perth Pro, ago
SEO Performance Metrics

5 Performance Metrics To Measure Your SEO Success

If you have taken steps to improve the SEO of your website then you have done more than a lot of your competitors will. This gives you an advantage, however, only by measuring specific performance metrics can you ensure that your SEO efforts are bearing fruit. Again, this is where many website owners miss out, whereby they have SEO tactics in place but have no idea whether they are having a positive effect on their business.

#1 Traffic Levels

The first, and most obvious measure, is the amount of organic traffic that is visiting your site. Note, that we say organic, which is free traffic from the search engines, and not traffic generated by PPC campaigns. Using a tool such as Google Analytics will allow you to track whether your SEO efforts are generating the desired increase in traffic.

One point to note here is that SEO does not generally result in an overnight spike in traffic so you should track your traffic levels over a period of a month or so to get the full picture.

#2 Conversion Rate

Ultimately you want visitors to your website to take action, which might not always necessarily be to buy something. Often it may be that you want them to sign up for a webinar, or give you their email address in return for a free report. Regardless of what the desired action is, you should track the rate at which visitors ‘convert’ by taking that action.

This can indicate the quality of the traffic coming to your site, or whether there needs to be an improvement in terms of the website’s sales copy or call to action. The levels of conversion have a direct correlation to the amount of revenue a site is generating, which in turn influences the budget available for SEO resources in the future.

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By SEO Perth Pro, ago

Is Google Adwords Marketing Useful?

Adwords MarketingWhen used correctly, Google Adwords has the power to make a business more successful in a short time. It is just that a lot of people don’t know about it. It makes people wonder whether or not Google Adwords marketing is worth the investment.

You see, the world of marketing has changed since Google Adwords came along. It’s the platform which transformed the game altogether.

It is by far one of the most effective advertising platforms right now.

This is the kind of advertisement platform which businesses of all sizes can use to become successful.

All the companies finding success by using Google Adwords have one thing in common: They want to reach a large number of people to sell their services and products online.

When it’s properly used, Google Adwords marketing can send the word about your business to exactly the people you need.

Here’s a look at some of the reasons why Google Adwords marketing is useful.

Increased Leads

When Google Adwords marketing is done right, it can lead to a lot of sales. Google Analytics is a tool which is ideal for generating leads. If you set up your Adwords marketing campaign using data from Analytics, you can send highly targeted leads to your online platform.

Adwords marketing allows you to focus right on the people looking for what you have to offer.

This could be anything from goods or services. Using the data from Google Analytics, you can tweak your marketing campaign to drive more traffic and generate more leads.

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By SEO Perth Pro, ago