Social media is all around us and it is not going away. In fact, its influence on our lives is only going to increase as its use becomes more widespread both in terms of the number of people on social media and the ways it can influence them. This is an important fact to understand if you want to improve the branding of your business.
Here are three simple but effective tips that if followed, will help you to brand your business correctly using social media.
#1 Keep Everything Organised
There are countless examples of business owners setting up multiple social media accounts and profiles only to lose track of what they have posted, not remember what their login details were, and even forget what social media platforms they had joined. This is not the way to implement a social media campaign, especially if its purpose is to brand you as a trusted and reliable business.
First, you need to keep a record of the sites you are joining, the links to your profiles, and your log in details for each one. A simple spreadsheet can be set up to achieve this. Thereafter, use the spreadsheet to keep track of what you are posting and when. This way when you get any interactions on each social media site, you know which posts they relate to, and can respond in the most appropriate way.
#2 Have a Clear Objective In Mind
For every social media profile you create, it is important to have a clear goal for each one in terms of building up your brand. The reason for this is that across the spectrum of social media sites there are different ways in which people interact. For example, what you might want to achieve with your Facebook page, will be completely different to what can be achieved using your profile on Instagram. For each one, have a distinct objective in mind, and stick to it each time you post, visit or interact with your followers on that particular site.
#3 Make Your Profiles Stand Out From The Crowd
If you want to get noticed and attract followers to your profiles, you need to do something which grabs their attention. You will not do that if the images and descriptions you use to create your profiles and pages are unimaginative and boring. Carry out research to discover what the most popular profiles with the most followers are doing to attract fans. Do not blatantly copy them, but use their pages as inspiration to create your profiles and your social media branding.
Setting yourself apart from ‘the crowd’ is a great way to attract people to your brand and build up a large number of followers. and fans. This following is one with which you can build up a strong relationship, which in turn can be turned into many loyal customers. These will be customers who know and love your brand, thanks to your efforts in making your social media profiles as distinct as possible.