Content Is SEO Friendly

5 Tips To Ensure Your Content Is SEO Friendly

The word 'content' gets spoken about a lot when SEO is discussed, and whilst it may seem easy to create content, that is actually the reason that many website owners see no positive results from the content they are creating.The reason this happens is that merely creating content is not enough to impact on rankings. It also needs to be created in a certain way, and there are several ways that you can enhance its effectiveness.Make It Worth ReadingOne of the biggest errors made with regards to content is that it is created for the search engines and not the people who will actually be reading it.if visitors to your website find your content interesting, they will stay longer, they are more likely to visit other pages, and there is a better chance of them returning another time. All of these are noted by Google, and more importantly they feed into your ranking score.Make it SharableDo you ever recommend a great movie or book to your friends or family? We all do it, and if your content is unique and really captures the attention of someone reading it, there is a greater chance they will share it with others.You can encourage this sharing by adding a 'PS' at the end of blog posts inviting readers to share them. This could mean that they post a link to your content on their own website which helps your SEO, and there is also the added benefit that those links will bring visitors to your website who click on them.

What Are The Main Types Of Digital Marketing?

Types Of Digital MarketingIf you run an online business, you probably already know how important things like digital marketing are. However, you might be missing out on some marketing streams, which can impact your profitability and reduce your return on investment.You might not realise how many different types of digital marketing really exist - I mean, most people don’t. To help broaden your understanding, I’ve put together a short list of the main types of digital marketing, which include:Search Engine Optimisation (SEO)Basically, SEO involves building your website and performing certain actions that will make you rank better in the search engine results pages for certain keywords. SEO involves numerous actions, including:
  • Content optimisation. Usually, most content managers try to include certain keywords or key phrases within their writing to help the search engines understand what it’s about. It’s also important to make sure that you write well, and that you prioritise quality over quantity.
  • Building backlinks. Another major ranking factor is your backlink profile. The basic idea is that if your website has numerous other websites linking to it, then it must be an authority in the field, which means that you will rank better.
  • Performance optimisation. Similarly, better performing websites are easier to use and more user friendly, and they usually rank better as well.
Ultimately, it’s important to make sure that you understand SEO, otherwise you will be missing out on a crucial digital marketing stream.

Why Research Is Essential In Digital Marketing

Digital MarketingWithout a doubt, one of the most difficult aspects of digital marketing is attracting targeted traffic to your website. No matter how brilliant your product is, and how stunning your website looks, if nobody visits they'd as well not being there in the first place. Even if your home page is the best-crafted sales letter any copywriter has ever written, without eyes to read it, the words are wasted. That is why traffic is held at such a premium on the internet.One of the most effective ways that an online business can attract traffic is by operating within a clearly defined niche. By doing so, that business doesn't need to take a scattergun approach to attract traffic and focuses its efforts on attracting only those people who have shown to have an interest in the niche in which they operate.The first advantage of staying within a niche is you can determine where people attracted to that niche visit online. For example, let's say you were setting up a business that is going to target beginner copywriters. By doing some simple research you could find a whole host of places online where people interested in learning copy writing would visit.
  • Forums dedicated to copywriting
  • Facebook pages of famous copywriters
  • Facebook groups where all the members share copywriting tips
  • YouTube Channels which teach copywriting
  • Blogs on sites where copywriting is the main topic
There will be many more but just these five alone can give you a huge amount of information relating to the audience that you hope to attract.