What Social Media Platforms Should I Be Using To Promote My Law Firm?

Social MediaSocial media is one of the most powerful marketing mediums for law firms throughout the world. It allows them to engage with potential clients, to share relevant and interesting information, and to increase the size of their client base potentially.

Engaging with people on social media is essential in the modern world of law firm marketing. You want your name to pop into people’s heads when they need a lawyer, and you need your firm to become familiar and memorable for this to happen.

Social media allows you to do exactly this. However, a lot of law firms aren’t sure exactly what social media platforms they should be using. This has led me to put together this guide to the best platforms that all lawyers should definitely be using to promote their firms.


A huge percentage of the world’s population uses Facebook almost daily, especially in Western countries. If you run a law firm, then building a community on Facebook is absolutely essential. Start by creating a business page and linking it to your website. Post engaging, interesting content that people can relate to. Run competitions to build your page audience, and share content from other interesting pages. Have a look at what successful competitors are doing and try and build on this where you can.