creating content is not enough to impact on rankings. It also needs to be created in a certain way, and there are several ways that you can enhance its effectiveness.Make It Worth ReadingOne of the biggest errors made with regards to content is that it is created for the search engines and not the people who will actually be reading it.if visitors to your website find your content interesting, they will stay longer, they are more likely to visit other pages, and there is a better chance of them returning another time. All of these are noted by Google, and more importantly they feed into your ranking score.Make it SharableDo you ever recommend a great movie or book to your friends or family? We all do it, and if your content is unique and really captures the attention of someone reading it, there is a greater chance they will share it with others.You can encourage this sharing by adding a 'PS' at the end of blog posts inviting readers to share them. This could mean that they post a link to your content on their own website which helps your SEO, and there is also the added benefit that those links will bring visitors to your website who click on them.