Standing out in a crowded market in the law sector, particularly in the field of wills and estate planning, can be a challenge. As experts at SEO Professional SEO Advice & Services, we have honed strategies using Google Ads that have proven to be game-changers for will lawyers. Here’s how you can use Google Ads to expand your customer base in your local area.

Google Ads provides a highly focused form of advertising where you can put your services directly in the way of potential clients as they search for will and estate planning service options. A particularly useful narrow sphere of legal services for wills is to pinpoint precision targeting.

  • Pinpoint Targeting with Keywords: Now, picture your ad appearing when someone looks up “estate planning lawyer.” That is the power of keyword targeting with Google Ads. For example, one of our clients, David, is a wills lawyer and was able to increase the number of client searches by 40% by optimising his Google Ads with targeted keywords.
  • Real-Time Analytics for Refinement: Google Ads gives priceless information about how your ads perform. This data will help you refine your strategy for improved results continuously. Another client, Emma, used these analytics to fine-tune her ad targeting, resulting in a marked improvement in the quality of leads.

Crafting an Effective Google Ads Campaign

The effectiveness of your Google Ads campaign hinges on several critical elements:

  • Keyword Research: You have to figure out the precise words that your potential customers will be using when they search for services or estate planning services.
  • Engaging Ad Copy: the ad you are doing should focus directly on your potential client’s needs with the idea of your expertness and reliability ahead.
  • Optimised Landing Pages: Your ads must direct your customers to an informational location, there they will be invited as possible clients and therefore encourage them to take further action – perhaps book a consolation. Your ads must direct your customers to an informational location, where they will be invited as possible clients and therefore encouraged to take further action – perhaps book a consolation.
  • Budget Management: Google Ads gives you full control over your ad spend so that success-based bids can be changed based on keywords.

Success Stories

  • Boosting Visibility: Sarah, a wills lawyer, is one of our clients who couldn’t cope with online visibility. With the help of a custom Google Ads campaign targeting high-intention keywords, she brought her site traffic skyrocketing over 50% with an increase in consultations.
  • Expanding Reach: Another customer, Michael, used Google Ads to go beyond and reach clients in local as well as regional areas. This strategy led to a 35% increase in queries from potential clients outside his locality.
  • Timing Your Ads Right: We helped Rachel, a wills attorney, reschedule her ads so that they appear more prominently during the weekends because most people think about estate planning while relaxing on such days. This strategy resulted in a 20% increase in weekend calls.

Localising for the Market

It is essential to understand the peculiarities of the market. By customising your Google Ads for the local audience and their habits, we enable you to reach out to potential clients more effectively.

In Conclusion

At SEO Pro, we specialise in creating Google Ads campaigns that deliver results. Our intimate knowledge of the market, paired with our competence in SEO and digital marketing, makes us the ideal specialists for helping wills lawyers increase their client list.