If you run an online business, you probably already know how important things like digital marketing are. However, you might miss out on some marketing streams, impacting your profitability and reducing your return on investment.
You might not realize how many different types of digital marketing exist – I mean, most people don’t. To help broaden your understanding, I’ve put together a short list of the main types of digital marketing, which include:
Search Engine Optimisation (SEO)
SEO involves building your website and performing specific actions that will make you rank better in the search engine results pages for specific keywords. SEO involves numerous actions, including:
- Content optimisation. Usually, most content managers try to include specific keywords or key phrases within their writing to help the search engines understand what it’s about. It’s also essential to ensure that you write well and prioritize quality over quantity.
- Building backlinks. Another major ranking factor is your backlink profile. The basic idea is that if your website has numerous other websites linking to it, it must be an authority in the field, meaning you will rank better.
- Performance optimisation. Similarly, better-performing websites are more accessible and user-friendly and usually rank better.
Ultimately, it’s essential to ensure you understand SEO; otherwise, you will miss out on a crucial digital marketing stream.