If you run an online business, you probably already know how important things like digital marketing are. However, you might be missing out on some marketing streams, which can impact your profitability and reduce your return on investment.
You might not realise how many different types of digital marketing really exist – I mean, most people don’t. To help broaden your understanding, I’ve put together a short list of the main types of digital marketing, which include:
Search Engine Optimisation (SEO)
Basically, SEO involves building your website and performing certain actions that will make you rank better in the search engine results pages for certain keywords. SEO involves numerous actions, including:
- Content optimisation. Usually, most content managers try to include certain keywords or key phrases within their writing to help the search engines understand what it’s about. It’s also important to make sure that you write well, and that you prioritise quality over quantity.
- Building backlinks. Another major ranking factor is your backlink profile. The basic idea is that if your website has numerous other websites linking to it, then it must be an authority in the field, which means that you will rank better.
- Performance optimisation. Similarly, better performing websites are easier to use and more user friendly, and they usually rank better as well.
Ultimately, it’s important to make sure that you understand SEO, otherwise you will be missing out on a crucial digital marketing stream.