We are sure you will agree that if you do not have a reasonable number of new clients coming to your wills lawyer business regularly, there is a risk that instead of your business growing, it will start to diminish. As for how and where you can find new clients there are so many ways you can achieve this, and one that wills lawyers all over the world use successfully is Google Ads.
One thing we must point out is that for every business owner who has success with Google Ads there will be many others who do not. Now, this has nothing to do with any flaw that Google Ads has, but instead because those business owners do not approach the setting up of their Google Ads correctly.
With that said, we suggest that the first thing you do if you wish to use Google Ads, is not to write an ad or go out and purchase keyword research software, but instead to determine what the goal of your Google Ads campaign is going to be. This stage is critical because if your Google Ads do not have an objective, how can you possibly know if they have achieved anything?