The online space is extremely competitive when it comes to family lawyers and law firm marketing. Some family law firms such as Family Lawyers Perth are willing to pay hundreds of dollars per lead in the hope of landing new high paying clients. This can leave smaller firms who don’t have the same marketing budget with few digital marketing options.
This is where search engine optimisation (SEO) comes in useful. SEO is one of the most underutilised, underrated digital marketing techniques in the online law space. It involves web designers optimising your website so that you appear high in the organic search rankings for keywords and phrases that are relevant to the services you offer. If they work smart, small firms can compete with big firms in terms of SEO without having to exceed their comfortable marketing budget.
Here’s 4 tips to help you get started:
- Focus On Creating High Quality Content, Rather Than A Lot Of Content
You’ve probably been told or heard someone say that ‘content is key’ when it comes to SEO. This isn’t quite true. In the past, all content may have been seen as equal by the search engines, but this has changed in recent years.
Now, search engines like Google have the ability to identify and differentiate between high quality content that brings value to the reader and poor quality content that offers little. They will give preference to sites that bring value, which means that high-quality content is essential.
- Break Up Your Content
Using header tags and images can help search engines identify the subject of your content. Make sure that you include keywords in at least some of your headers, and make sure that you use alt tags to describe your images. Headers and images can also help break up your content, making it easier to skim and improving the user experience.