The online space is extremely competitive when it comes to family lawyers and law firm marketing. Some family law firms such as Family Lawyers Perth are willing to pay hundreds of dollars per lead in the hope of landing new high paying clients. This can leave smaller firms who don’t have the same marketing budget with few digital marketing options.
This is where search engine optimisation, or SEO, comes in useful. SEO is one of the most underutilised, underrated digital marketing techniques in the online law space. It involves optimising your website so that you appear high in the organic search rankings for keywords and phrases that are relevant to the services you offer. If they work smart, small firms can compete with big firms in terms of SEO without having to exceed their comfortable marketing budget.
Here’s 4 tips to help you get started:
- Focus On Creating High Quality Content, Rather Than A Lot Of Content
You’ve probably been told or heard someone say that ‘content is key’ when it comes to SEO. This isn’t quite true. In the past, all content may have been seen as equal by the search engines, but this has changed in recent years.
Now, search engines like Google have the ability to identify and differentiate between high quality content that brings value to the reader and poor quality content that offers little. They will give preference to sites that bring value, which means that high-quality content is essential.
- Break Up Your Content
Using header tags and images can help search engines identify the subject of your content. Make sure that you include keywords in at least some of your headers, and make sure that you use alt tags to describe your images. Headers and images can also help break up your content, making it easier to skim and improving the user experience.
- Make Sure Your Page Load Speeds Are Low
Slow page load times can have a negative impact on your search engine rankings. They can also affect the experience of people visiting your site, which can result in them taking negative actions, further impacting your search engine rankings. Do everything in your power to achieve the fastest page load speeds possible.
- Link To Other Pages
If you run a small law firm, you might not have a lot of ‘authority’ in the eyes of Google. Linking to high-authority websites can help your content appear higher quality, improving your search engine rankings. Likewise, don’t forget to use backlinks and link building to their full potential.
Law firm marketing is hard. If you want to successfully gain new clients from online sources, you need to make sure that you’re organic search engine rankings are good. Optimising your SEO strategy and making sure your content and website design follow all SEO best practices is the best way to do this.