Every person around the world has a birthday, which includes your clients and customers, and that is why a little-known digital marketing tactic can help you retain many of them and also see their lifetime values increase. Now, you might be asking what anyone’s birthday would have to do with digital marketing, and by extension your business’s revenue. However, in conjunction with the power of email, you can use birthdays to implement a simple and effective promotion.
Be honest. How many of the businesses, services, or organisations that you know have your email address on their database that has ever sent you a birthday greeting? We are pretty sure that for the vast majority of people who read this, the answer is zero.
Now, that might not bother you and you may not be in the least bit perturbed by the fact that any business that you are a customer of does not recognise or acknowledge your birthday. However, we guarantee that if any of them did, you would not forget it. That being the case, the same will apply to your customers, and your business can benefit from that.
If you were to take the time to send each of your clients an email on their birthday when it next comes time for that person to purchase the products or services you offer, who do you think they are going to consider first? The business that ignores them, or the one that took the time and effort to send them birthday greetings, aka your business!
It is not just enabling your business to be at the forefront of its customers’ minds, there are numerous other benefits that your business can accrue if it were to send customers a birthday email as you can see below.