Whether your website design is brand new or has been running for a while, SEO must be a key part of your marketing efforts. The problem is that, while many website owners know this, when it comes to taking action, they do so in an unorganised, and illogical manner. The result is all their efforts bring no results, they grow frustrated, and end up abandoning SEO as ‘something that doesn’t work’.
How wrong they are, and if they only took a more thoughtful approach to SEO for the same, or even less, effort, they may have seen the results they were looking for.
The first task in most plans is to assess where you are at and then decide what actions you need to take. This applies as much to SEO as it does to any other field. Therefore, what you must do is carry out an SEO audit of your website. This can identify issues such as, on-page SEO which may be missing, quantify both the amount and the quality of backlinks to your site, and highlight other useful data and feedback. Armed with all this information you can then map out a systematic approach to putting right what is wrong, and making other improvements to the SEO of your website.