2019

Types Of Digital Marketing

What Are The Main Types Of Digital Marketing?

If you run an online business, you probably already know how important things like digital marketing are. However, you might miss out on some marketing streams, impacting your profitability and reducing your return on investment.

You might not realize how many different types of digital marketing exist – I mean, most people don’t. To help broaden your understanding, I’ve put together a short list of the main types of digital marketing, which include:

Search Engine Optimisation (SEO)

SEO involves building your website and performing specific actions that will make you rank better in the search engine results pages for specific keywords. SEO involves numerous actions, including:

  • Content optimisation. Usually, most content managers try to include specific keywords or key phrases within their writing to help the search engines understand what it’s about. It’s also essential to ensure that you write well and prioritize quality over quantity.
  • Building backlinks. Another major ranking factor is your backlink profile. The basic idea is that if your website has numerous other websites linking to it, it must be an authority in the field, meaning you will rank better.
  • Performance optimisation. Similarly, better-performing websites are more accessible and user-friendly and usually rank better.

Ultimately, it’s essential to ensure you understand SEO; otherwise, you will miss out on a crucial digital marketing stream.

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By SEO Perth Pro, ago

Simple On Page SEO Tactics

On-Page SEOOf all the vast number of elements within SEO which exist, the ones you have the most control over are those which pertain to your own website. This is often overlooked as business owners head out into the internet seeking to create backlinks from every conceivable location.

However, if they focused closer to home, they could give their SEO a boost simply by implementing a few simple tactics which can help rankings and in turn increase traffic.

The first needs to be done before the website exists, and that is to obtain an optimal domain name. Always go for a dot com if it is still available, and if it isn’t, try dot net or dot org.  If your business is only going to target within your own country then a country extension such as .au for Australia or, .co.uk for the United Kingdom is perfect.

Still with domains, it is always best to have a domain that matches the keywords you want to target. Google has reduced the power that an exact match domain gives your site, but testing shows it is still a positive in terms of your website’s SEO.

Next, we come to the title of your website, which is the text people can see at the top of their browser when they land on your site. Google’s algorithm reads the title of sites as part of their understanding of what it is about so placing one or two important keywords in your title is always recommended. For example, if your company sells accounting software the title could be ‘Domainname.com – Accounting software for Small Business’.

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By SEO Perth Pro, ago
YouTube Videos

Optimising Your YouTube Videos Effectively

Although using video for content and as part of your SEO strategy is not essential, if you do use it, what is essential is optimising it properly, otherwise, all your efforts are wasted. What this means is simply creating videos and posting them on your website, or major video search engines like YouTube is not enough. You need to do it strategically and effectively.

We mention YouTube because not only are they the largest video site online, they are the second largest search engine of any type, after Google. The latter of those facts takes on even greater significance when you consider that YouTube is owned by Google. This should make it clear that if you want your videos to help boost the SEO and ranking of your website, YouTube is the place to focus on.

The first thing you need to do is the same as you would when considering creating any type of content, and that is keyword research. The easiest way to do this is with keyword research tools that will provide you with a plethora of keywords and keyword phrases.

A further tactic to employ in relation to keywords is to analyse those videos which your competitors have already posted on YouTube. One way to do so is by installing a browser plugin which will produce a list of all the video tags, aka keywords, that any competitor video on YouTube is being optimised for.

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By SEO Perth Pro, ago