Websites are essential in the modern world of business. If you don’t have a website for your small business, the chances are that you’re missing out on a significant amount of potential business. Websites are especially important for people who rely on regular new customers.
However, there’s no point creating a website that no one can find. It’s therefore important to do whatever you can to make sure that your removalist company’s website appears high in the Google search results for relevant search terms.
Creating regular blog articles for your removalist website is one of the best ways to drive new traffic from both social sources and search engines. Here’s why:
High Quality Content Will Rank Well
The key to achieving a high local search engine ranking is creating high quality, keyword optimised content. Sure, you should definitely write a blog every week (or even more often), but it’s actually not this simple. The first thing you should do is spend a bit of time researching the types of keywords or phrases people use when they’re looking for a removalist in your area.
Once you’ve identified important keywords, you need to work them into your content in a natural sounding, free flowing manner. Don’t stuff keywords where they don’t belong, because Google has started to value content that brings value to the reader more than content that is full of irrelevant keywords.
Above all, make sure that your blog and other written content is well written. Search engines have the ability to recognise high quality content, and they will reward you for it. Include images and videos where possible, and break your written content up with headings and subheadings.
To put it simply, writing a regular blog is an essential component of search engine optimisation (SEO), allowing you to boost your search engine rankings.
Regular Blogs Are Great For Social Media
Building a strong social media following can be difficult. It takes time to interest people in the content you have to offer, especially if you’re trying to run something like a removalist business page – probably not the most exciting topic to start with.
Writing regular blogs can help engage people and encourage them to interact with your page and posts. Share your blog posts on all of your social media networks, and encourage people to visit your website to read them in full. You’ll find that interested, relevant people will head to your website and spend a bit of time there.
This can lower your bounce rates and increase your visitor retention time, which is also very good for SEO.
Writing regular blog posts can help you engage with your followers on social media. It can also help you rank well in the organic search results. It’s worth employing an experienced writer to create your blog posts to make sure that they’re SEO optimised and written well.