2016

Why Your Web Hosting Can Impact On Your SEO

Website HostingOf all the elements that get measured, tweaked, enhanced and improved to make sure a website’s SEO is as good as it can be, there is one that very rarely gets mentioned, and that is the site’s web hosting. We are not talking about specific companies as it unlikely any one brand of hosting company will influence your site’s ranking. However, the performance of your web hosting service in three crucial areas can affect your site’s ranking positively if it is up to standard or negatively if it is not.

Physical Location

This is of particular interest to you if your business targets customers locally in terms of the country you live in, rather than across the entire internet. For example, let’s say your business is located in Melbourne, and your customer base is anyone who lives in Australia. When someone in Australia searches for one of your keywords, the search engines are more likely to display websites of Australian businesses, but only if they are hosted there.

The search engines can do this by checking the IP address of the site, which tells them where the hosting servers are located. With this knowledge, if your business is country specific it would make sense for you to select a web hosting company that can offer to host your site on servers located in the country of your choice.

On the other hand, if you sell products to anywhere in the world, such as digital downloads, then it would be wise to host on servers located in the country with your biggest markets. Normally this would be the USA, but that may differ depending on the products or services you sell.

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By SEO Perth Pro, ago

Why Research Is Essential In Digital Marketing

Digital MarketingWithout a doubt, one of the most difficult aspects of digital marketing is attracting targeted traffic to your website. No matter how brilliant your product is, and how stunning your website looks, if nobody visits they’d as well not being there in the first place. Even if your home page is the best-crafted sales letter any copywriter has ever written, without eyes to read it, the words are wasted. That is why traffic is held at such a premium on the internet.

One of the most effective ways that an online business can attract traffic is by operating within a clearly defined niche. By doing so, that business doesn’t need to take a scattergun approach to attract traffic and focuses its efforts on attracting only those people who have shown to have an interest in the niche in which they operate.

The first advantage of staying within a niche is you can determine where people attracted to that niche visit online. For example, let’s say you were setting up a business that is going to target beginner copywriters. By doing some simple research you could find a whole host of places online where people interested in learning copy writing would visit.

  • Forums dedicated to copywriting
  • Facebook pages of famous copywriters
  • Facebook groups where all the members share copywriting tips
  • YouTube Channels which teach copywriting
  • Blogs on sites where copywriting is the main topic

There will be many more but just these five alone can give you a huge amount of information relating to the audience that you hope to attract.

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By SEO Perth Pro, ago

3 Tips To Make Your Branding On Social Media More Effective

Branding On Social MediaSocial media is all around us and it is not going away. In fact, its influence on our lives is only going to increase as its use becomes more widespread both in terms of the number of people on social media and the ways it can influence them. This is an important fact to understand if you want to improve the branding of your business.

Here are three simple but effective tips that if followed, will help you to brand your business correctly using social media.

#1 Keep Everything Organised

There are countless examples of business owners setting up multiple social media accounts and profiles only to lose track of what they have posted, not remember what their login details were, and even forget what social media platforms they had joined. This is not the way to implement a social media campaign, especially if its purpose is to brand you as a trusted and reliable business.

First, you need to keep a record of the sites you are joining, the links to your profiles, and your log in details for each one. A simple spreadsheet can be set up to achieve this. Thereafter, use the spreadsheet to keep track of what you are posting and when. This way when you get any interactions on each social media site, you know which posts they relate to, and can respond in the most appropriate way.

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By SEO Perth Pro, ago