2018

Removalist Website

Should I Write Regular Blog Posts For My Removalist Website?

Websites are essential in the modern world of business. If you don’t have a website for your small business, the chances are that you’re missing out on a significant amount of potential business. Websites are especially important for people who rely on regular new customers.

However, there’s no point creating a website that no one can find. It’s therefore important to do whatever you can to make sure that your removalist company’s website appears high in the Google search results for relevant search terms.

Creating regular blog articles for your removalist website is one of the best ways to drive new traffic from both social sources and search engines. Here’s why:

High Quality Content Will Rank Well

The key to achieving a high local search engine ranking is creating high quality, keyword optimised content. Sure, you should definitely write a blog every week (or even more often), but it’s actually not this simple. The first thing you should do is spend a bit of time researching the types of keywords or phrases people use when they’re looking for a removalist in your area.

Once you’ve identified important keywords, you need to work them into your content in a natural sounding, free flowing manner. Don’t stuff keywords where they don’t belong, because Google has started to value content that brings value to the reader more than content that is full of irrelevant keywords.

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By SEO Perth Pro, ago
Search Engine Rankings

4 Tips For Improving Your Search Engine Rankings

The online space is extremely competitive regarding family lawyers and law firm marketing. Some family law firms are willing to pay hundreds of dollars per lead in the hope of landing new high-paying clients. This can leave smaller firms that don’t have the same marketing budget with few digital marketing options.

This is where search engine optimisation (SEO) comes in useful. SEO is one of online law’s most underutilised, underrated digital marketing techniques. It involves web designers optimising your website so that you appear high in the organic search rankings for keywords and phrases relevant to your services. If they work smart, small firms can compete with big firms in terms of SEO without exceeding their comfortable marketing budget.

Here are 4 tips to help you get started:

  1. Focus On Creating High-Quality Content, Rather Than A Lot Of Content

You’ve probably been told or heard someone say that ‘content is key’ regarding SEO. This isn’t quite true. All content may have been seen as equal by the search engines in the past, but this has changed in recent years.

Now, search engines like Google can identify and differentiate between high-quality content that brings value to the reader and poor-quality content that offers little. They will give preference to sites that bring value, which means that high-quality content is essential.

  1. Break Up Your Content

Using header tags and images can help search engines identify the subject of your content. Make sure that you include keywords in at least some of your headers, and make sure that you use alt tags to describe your images. Headers and images can also help break up your content, making it easier to skim and improving the user experience.

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By SEO Perth Pro, ago
SEO Expert For Your Law Firm

Why Should You Employ a SEO Expert For Your Law Firm?

Search engine optimisation, or SEO, is essential for any business that wants to be successful in the online space. If you run a law firm such as Lawyers Perth or otherwise employ a team of lawyers, you need to make sure that you’re doing everything you can to rank highly on the search engine results pages for relevant keywords.

For example, if someone in your area searches for ‘criminal lawyers in [your city] ’, then you want your website to appear at the top of the search results. Making this happen requires a lot of time, effort, and SEO experience. This means that you should consider employing an SEO expert for your law firm, as they will have the knowledge and experience required to make sure that you rank highly.

Some of the other benefits associated with using a SEO expert include:

They Will Know What They’re Doing

Trying to optimise your website on your own can work, but it will take you hours of research to build even a basic knowledge of SEO. On the other hand, SEO experts with proven experience will know exactly what they’re doing and how to get the best results. They will have the skills required to boost your site’s rankings, and they should be able to make you appear within the top couple of results for a range of keywords.

Note that you should be very careful when you’re choosing an ‘expert’, as a lot of people who claim to have experience don’t have any more SEO knowledge than you or me. Find someone who has a proven track record, who can back up any claims about their knowledge and experience, and who can provide references from previous or existing clients.

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By SEO Perth Pro, ago
SEO Levels

Why SEO Levels The Playing Field for Small Businesses

One of the biggest positives of SEO is it gives small businesses the opportunity to compete with larger businesses in terms of search engine rankings. It will often be the case that a specific keyword phrase that a small business has optimized for, will have been forgotten by a giant within that industry, and the smaller one appears higher in the ranking for that search.

One of the biggest levellers is no matter how small your budget is you can still optimise your website because SEO is very cost effective. Naturally, the big players will have huge marketing budgets, but the vast majority of that budget will be in relation to paid advertising, both offline and on.

When it comes to SEO, the majority of the tasks that need to be undertaken can be learned for little or no cost, and the actions thereafter require very little in the way of a budget. You might hire someone to write content or to do some research in terms back-linking opportunities, but you could just as easily do these yourself. The cost now is your time instead of money, but for many small business owners, this is the way it must be done until their revenue reaches a certain level.

The opportunities that local SEO offers for smaller local businesses is huge, and this has increased greatly, due to some of the changes Google has made to its ranking algorithms. Its Hummingbird update gave local businesses a ranking boost if they had certain factors optimized on their website such as name, address and telephone numbers. Being listed in local directories is also seen by Google as a positive.

A large, nationwide business is likely to target mostly broad, generic keywords and generally not concern themselves with the location of the person searching. By targeting and optimising for keywords which also include local cities, towns, districts and boroughs, small businesses who only wish to target local customers will often outrank these huge household names.

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By SEO Perth Pro, ago
SEO

Outsourcing Your Website SEO Properly

The ability to carry out effective SEO to increase the ranking of your website might be something you desire, but for many reasons, it might not be possible for you to do this yourself. There could restrictions on your time, you may not fully understand what is required, or you simply do not wish to divert your focus away from the other activities that your business requires you to do.

When any, or all of these come into play, but you still want your website to rank higher, it is time call in the services of an experienced SEO consultant such as Slinky Digital. Before going any further, we need to discuss the differences between the two.

An SEO consultant is an individual who has expertise in search engine optimisation and has the tools and the skills to help improve the ranking of your website. They can be found in many places online such as their own website, or from freelancing websites like Upwork. You will even find SEO consultants on Fiverr.

It’s at this point you need to consider the size of budget you have available to hire an SEO consultant and then assess at what level this allows you to employ one. Obviously, someone on Fiverr is going to be a lot cheaper than one who has their own site and works for individual clients for a fee which can run to several hundred dollars.

If your budget is tight then cheaper freelance consultants will still be able to give you sound SEO advice, and they can produce positive results. It may worthwhile hiring one with good reviews and feedback to see what difference they make to your rankings. Bear in mind, freelancers on Upwork and Fiverr, rely heavily on their feedback and satisfaction ratings, so they will be very highly motivated to produce good results for you.

For those consultants with a premium service and premium price to go with it, it is imperative that you seek out testimonials and reviews from their past clients. If they are as good as they claim to be, they should have no issue with you contacting one or two of these clients to confirm their ability to produce results.

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By SEO Perth Pro, ago